Background

DCP is one of the largest and most comprehensive design colleges in the nation. UF is the only member of the American Association of Universities to combine under one college the disciplines of architecture, building construction, interior design, landscape architecture and urban and regional planning. 

DCP felt the last newsletter wasn’t representative of the quality and tone of the College. There was a lack of communication with alumni. DCP has 7000 Alumni addresses and was hoping to reach those individuals effectively.

Objectives

Publish the printed first Alumni newsletter since 2001 (3 years ago), integrating all 5 disciplines into this publication and showing the interdisciplinarity of the programs. DCP desired to update the Alumni base, inform the Alumni base that the quality of the college has been maintained and strengthened, and get the Alumni to communicate back to the college. 

Strengths

Diversity
Internationalism 
Multiple Perspectives
Historic Preservation
Sustainability

Audience

Primary: Alumni and Friends of the college.  
Secondary: industry, students, parents, prospective students, the UF community as a whole.

Campus recognition.

Create a quality indicator.

Brand attributes

Visionary
Diverse 
Impactful
Inspiring
Professional 
Thoughtful 
Introspective
Accessible