In Fall 2017, Mint students Janeza Dino and Ruben Barcenas were chosen by Emilio Bruna, UF Professor of Tropical Ecology and Latin American Studies, to collaborate in the development of a new brand for his science laboratory, Bruna Lab.
The students developed a fresh and innovative brand, representing the manner in which Bruna Lab activates the use of data, creating a visualization of interchanging ideas and information. It took into consideration the following attributes:
Interaction: Between Plants, Animals, & Humans
Collaboration: with a Global Network of Scientists
Passion: to Excel and to Discover
The Bruna Lab logomark is composed of the name and the hummingbird. The hummingbird is a standalone mark that can represent Bruna Lab with its motion for research and collaboration.